A favorite of celebrities, politicians, and young families alike, Santa Rosa Beach is home to some of the most elegant beach communities on the Emerald Coast known collectively as "30A."

Scenic Highway 30A runs through some of the more elegant and diverse beach communities on the Emerald Coast known collectively as "30A." Seaside, Watercolor, Seagrove Beach, Alys Beach, Rosemary Beach, Inlet Beach, Grayton Beach, Dune Allen Beach, and Gulf Place comprise the most popular neighborhoods of 30A. The land through which Scenic Highway 30A intersects has been home to settlers since the early 20th century. Tourism blossomed in the 30s, but the coveted vacation spot has managed to remain a secret from the general public for the greater part of a century.

Many visitors come to Santa Rosa Beach for the lifestyle. SoWal (reffering to South Walton County) or 30A bumper stickers are spotted on the backs of most vehicles, and friendly locals are there to greet you at every boutique, coffee shop, or beach-side cafe. Travelers love the atmosphere down on 30A, but it's not all about wining, dining, and chillin' by the sea. The unspoiled nature of the region makes way for outdoor activities like biking, hiking, and every type of watersport imaginable.